Kids’ palace is the Innovation Department in the Children Rehabilitation hospital in Jerusalem that develops custom solutions for kids with disabilities and helps commercialize solutions conceptualized by private ventures. Private ventures are offered space to work, the staff’s expertise and assisstance with clinical trials.
The challenge was to create a website for the Innovation Department, which is comprised of two branches: The first branch focuses on developing custom, one-of-a-kind solutions for a single kid with a disability, while the second focuses on helping startups with commercial solutions in the field of assisstive technology.
Together we agreed that showcasing children in sensitive situations wasn’t ideal. We decided on creating an uplifting user experience, using illustrations and an optimistic visual language.
We decided color differntiation between the branches was necessary, in order to distinguish between the two and help our visitors with orientation.
No body’s perfect. We all come in different shapes and sizes.
These are clichés that are very true, and based upon them I came up with the blob: a human representation designed to be quirky, imperfect, relatable and happy.
Blob is not alone.
Together the Blobs create amazing things.
Blob is surrounded by friends and family, who are there for him whenever he needs.
Geometric and dyanmic, the iconography is designed to address startup representatives.