Watoobi is a mentor marketplace that connects you with mentors picked out specifically for you. If you want a peek into your future role, Watoobi allows you to meet mentors and shadow them for a day, observing their work first hand.
The business Side of Things
After consulting with the founder of Watoobi, we've distilled the 3 main business goals:
⁂Redefine Career consultancy
⁂Streamline the onboarding process
⁂Incentivise users and increase conversion
Watoobi is a community-based online platform for Shadowing meetings between users and mentors. It connects mentors and users and facilitates the process of Shadowing meetings.
Watoobi has been around for several months when we started working the project, and so had the privilige of aggregated data over existing users. However, we decided to engage potential and unexposed users as well.
Watoobi already had quan/qual data from it’s current user base, which provided interesting insights.
We created and posted a survey in specific facebook groups, inquiring over questions that arose during the research.
We talked with existing and subscribed users over blockers/motivation, and corroborated some of our theories.
We've identified several direct and indirect competitors, and arrived at 2 significant insights:
Since we’re in the business of getting people together, it’s important to make them feel invited. None of the competitors succeeded in instilling such a feeling, but rather treated their mentors like items for sale in an eCommerce site.
From the existing data and the surveys we’ve conducted it was clear that our users rarely know exactly what they want, however our competitors didn’t address that and acted the other way around.
After conducting usability tests and interviews, we encountered two obstacles and arrived at some useful insights:
CTA button wasn’t engaging enough, so it was decided to change its content and provide more white space.
Users preferred to schedule a meeting using the Available Meetings aside, directly engaging a specific date.
The need for a personal chaperone that’ll accompany and be Watoobi’s contact with the user arose from the interviewees.
Other than adapting the design into the constraints of the mobile device, we also took advantage of the opportunities the mobile device offers. The main opportunities we identified were the ux moments that occur when the user and the mentor are in vicinity of one another, i.e. when a shadowing meeting is scheduled or both are at a Watoobi event.
Watoobi plans on organizing meetups, in which mentors give a brief introduction about themselves and their profession, and mingle with potential users afterwards. To actually make the mingling work, we added the "Say Hi" button, which breaks the ice and starts the conversation.
Shadowing Meeting: You've Arrived
You've arrived at your mentors offices, in front of you stands a huge generic office building. Somewhere in there, at some distant floor, your mentor awaits you and you don't want to keep him waiting.
No worries! Your mentor has been notified you're about to arrive, and is now riding the elevator downstairs to meet you.
Shadowing Meeting: Review
After the Shadowing meeting you can save your personal notes for later review and also add photos you took during your visit. These small details help make reviewing the meeting later on easier and more productive.
Conclusion and Personal Thoughts
Watoobi faces several real challenges:
- discern what its user really interested in
- diffuse users hesitation and procrastination
- facliitate a meeting between two strangers
These are 3 difficult hurdles to overcome in a digital age and by digital means. I expect that meetups will be a great middle ground, where the more hesitant and les focused users can be exposed to the different fields of interest
The mentors presentation is key to success here, since a professional and well executed profile will diffuse many blockers and expedite the Shadowing meeting.